To address and minimize this staggering waste, we’ve ensured that every material we use for our garments is natural and 100% biodegradable. We have also adopted a zero-waste philosophy by upcycling our production-waste (fabric-scraps) so that they don’t end-up in landfills.
However, the invention of synthetic dyes in the mid-1800’s and their growing use caused a shift. This resulted in catastrophic damage to the environment, especially water resources, at every stage of use. Today, nearly two centuries later, the dyeing and colouring industry is directly responsible for over 20% of global industrial water pollution.
At Mera Tierra, we dream of being one with the Earth and leaving her better than when we inherited her. This dream led us on a 2-year long quest of revisiting the ancient art of dyeing using natural, plant-based dyes. We experimented, talked to experts, did more research, connected with weavers, and experimented some more.
Staying on this course steered us to success and we found solutions that cause little or no air, water, or soil pollution and are biodegradable as well as eco-friendly.
Each and every one of our hand-dyed and hand-printed fabrics go through the following stages on their journey to you: